Founded in 2013, Specular Theory is an award-winning immersive technology company based in Venice Beach, CA. We create and distribute industry-leading VR/AR/MR and AI technology for the consumer, defense, and enterprise sector.
After many years in Hollywood, two Academy Award-winning films, and industry-wide recognition for delivering innovative visual effects for blockbuster movies, CEO Morris May teamed up with Co-Founder and experiential, consumer marketing exec, Ryan Pulliam to work on the next frontier of media and technology to transform the way people consume and experience immersive content.
Our team brings decades of deep domain expertise in Hollywood, gaming, and big tech that gives us an asymmetric advantage for delivering innovative and successful dual-use technologies that are military, Hollywood, consumer, and enterprise-grade. It is this ‘best of all worlds’ solution that allows us to develop the highest quality, most effective, and cost-efficient training programs.
As a leader in immersive technology, Specular Theory has won more than 15 VR industry awards including the Walmart Innov8 Vcommerce Competition, first-ever Streamy Award for Best VR, Best XR Game at CES and Barcelona Games World, Official Selection at Sundance and Tribeca Film Festivals, and a Top 10 finalist in Richard Branson’s Extreme Tech Challenge.
After a successful track record making commercially successful and critically acclaimed immersive applications across the entertainment, business and gaming industries, Specular Theory’s reputation and work caught the attention of the U.S. Air Force which led to a major contract to help modernize pilot training and advance the development of Specular’s immersive training tools, including virtual reality courseware and learning applications. Prior to joining ranks with the Air Force, Specular Theory has partnered with the likes of YouTube, Google, Accenture, and Sony to generate next level immersive content.
Morris has been a Hollywood visual effects expert for more than 25 years, working on 30+ films including two Academy Award winners: Spiderman II and Happy Feet. In addition, May has worked for industry leaders Industrial Light & Magic, Sony Imageworks, and Animal Logic. He has been the CG supervisor on major blockbuster films such as: Spider-Man 2 & 3, Star Wars: Episode II, X-Men Origins: Wolverine, Underworld, The Mummy Returns, Godzilla, Fast & Furious. Additionally, he was lead Visual Effects consultant at the Microsoft Gaming Division. At Microsoft Games studio Black Tusk, he built innovative solutions using particle systems and real time fluid dynamics to bring the game to a level that was not traditionally associated with existing game engines. As the CEO and Founder of Specular Theory, May has curated and led teams of artists, technologists and producers, fusing talents to optimize workflow for award-winning studio films as well as top gaming projects for major players. His expertise for creating effective pipelines for Hollywood that integrate innovative technical and creative solutions led him to the exploration of virtual reality.
Ryan brings extensive agency and client side experience in digital , experiential marketing and brand strategy, working with clients ranging from startups to Fortune 100 brands to celebrities and musicians. As the Co-Founder of Specular Theory, Ryan manages business development for Corporate and Government affairs as well as Marketing and Sales. Ryan was named Top 20 Women in VR by Digital LA and Top 101+ Women Leading the Virtual Reality (VR) Industry by VU DReam. She is a frequent keynote and guest speaker at a number of industry panels and events around the world including TEDx, Singularity University, Collision, Web Summit, CES and NextM. She is a published expert in two books including 'What is Virtual Reality 'and the 'Seven Pearls of Financial Wisdom' and featured Women in Business in the Huffington Post. Ryan is a member of the Advanced Imaging Society VR Society Steering Committee, Digital Hollywood Immersive Entertainment Influencer Board of Advisors, Women in XR, The Women’s CLUB of Silicon Valley, EPX and Summit Series.